With a little knowledge of business metrics and a willingness to stretch themselves professionally, UX designers can leverage their existing skill set to (1) produce effective metrics used to make company-wide decisions (2) improve their visibility to decision makers, and (3) increase the importance of usability and UX design in their organization. In this session you will learn how to use ROI metrics, usability metrics, and business metrics such as net present value for strategic advantage within your company.
Carl W. Turner, Ph.D., PMP is a human factors engineer and new product development specialist at Railinc Corp. in Cary, NC. He is VP of Academic Outreach for Carolinas Product Development and Management Association.
Presentation at Railinc Corp, located at 7001 Weston Parkway in Cary. Take the elevator to the third floor. The meeting is in the Training Room.
Note: a $5 fee will help pay for provided food and beverages.