Triangle UPA

Content strategy is a growing field within user experience. We’ve heard about what it is--planning, creating, and managing content--but how does it play out in real life? Join Michael Gowan as he walks through examples of Web content strategy at Duke Medicine, focusing on what happens after the initial launch. Often, UX focuses on developing a web product or service but continuing to deliver relevant, up-to-date and accurate content is vital to maintaining a positive user experience.

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